Case Study: Michigan Independent Citizens Redistricting Commission (MICRC)

Background:

The Michigan Independent Citizens Redistricting Commission (MICRC) was established to create fair and transparent electoral district maps. To build trust, engage citizens, and raise awareness about the redistricting process, MICRC needed a strategic public awareness campaign that resonated with Michigan residents across all seven districts. They partnered with Culturit Public Relations & Design Co. to develop and execute a campaign that would educate and inspire participation.

Goals:

1. Foster Public Trust: Position MICRC as a transparent and trustworthy organization.

2. Increase Engagement: Drive citizen involvement in the redistricting process.

3. Raise Awareness: Ensure Michigan residents understand the importance of the redistricting process and how it impacts their communities.

Our Approach:

1. Community-Centered Messaging:

   • Developed messaging around the theme of “Communities of Interest” to emphasize how the redistricting process affects local communities.

   • Created relatable, easy-to-understand content to simplify complex topics.

2. Social Media Strategy:

   • Designed and managed a multi-platform campaign across Facebook, Instagram, and Twitter.

   • Produced engaging visuals, videos, and infographics that explained the redistricting process and encouraged community participation.

   • Utilized the hashtag #ShowUpSpeakUp to unify campaign messaging and increase visibility.

3. Strategic Partnerships:

   • Collaborated with local organizations, influencers, and community leaders to amplify messaging and increase trust.

   • Engaged with non-traditional media outlets to reach diverse demographics.

4. Influencer Outreach:

   • Partnered with local influencers to create authentic content encouraging their followers to participate in public hearings and submit input.

5. Data-Driven Adjustments:

   • Monitored campaign performance in real-time, adjusting strategies to maximize engagement and reach.

Conclusion:

Through a strategic blend of messaging, partnerships, and digital engagement, Culturit Public Relations & Design Co. helped MICRC achieve its goals of building trust, raising awareness, and fostering community participation. This campaign stands as a testament to the power of targeted, thoughtful communication in driving meaningful impact.

Ready to create your next big campaign? Let’s work together!

Results:

• Increased Awareness: The campaign reached over 1 million Michigan residents across all seven districts through social media, influencer partnerships, and strategic outreach.

• Community Participation: Citizen attendance at public hearings increased by 40%, with a significant rise in participation from historically underrepresented communities.

• Engagement Metrics:

  • Social media posts averaged a 25% engagement rate, well above industry standards.

  • The hashtag #ShowUpSpeakUp was used over 15,000 times, fostering a sense of community and shared purpose.

• Trusted Reputation: Post-campaign surveys showed a 20% increase in public trust toward MICRC’s transparency and fairness.