CLIENT: BLVD BRUNCH HOUSE
Services Provided: Public Relations, Media Placement, Event Coordination
Program: Pitch Me Your Brand
PUBLIC RELATIONS SERVICES
Background:
BLVD Brunch House is a standout dining destination known for its vibrant atmosphere and creative brunch offerings. Despite its unique menu and loyal customer base, the restaurant sought to enhance its visibility and position itself as a go-to brunch spot in Detroit. They partnered with Culturit Public Relations & Design Co. to amplify their story, secure meaningful media coverage, and attract a broader audience.
Goals:
Increase Media Visibility: Highlight BLVD Brunch House as a top brunch destination in Detroit through strategic media placements.
Drive Community Engagement: Leverage partnerships and local recognition to connect with the community.
Attract Influential Coverage: Invite media professionals and influencers to experience BLVD firsthand.
STRATEGY.
Our Approach:
Media Placement Strategy:
Crafted a compelling narrative around BLVD Brunch House’s unique concept, exceptional menu, and community impact.
Developed press materials, including a press release and personalized media pitches.
Secured Key Media Features:
Arranged an interview on CBS Detroit to showcase the restaurant’s story.
Secured a special feature on FOX 2 Detroit, with coverage by Josh Landon highlighting BLVD’s culinary excellence.
Facilitated a feature in The Detroit News and Eater, solidifying BLVD as a must-visit brunch spot.
Community Recognition:
Coordinated the presentation of a Spirit of Detroit Award, joined by Victoria from District 5, recognizing BLVD’s contributions to the community.
Media Event Coordination:
Invited media professionals from WDIV Detroit and CBS Detroit to experience BLVD firsthand, fostering connections and additional media exposure.
RESULTS.
Enhanced Media Presence: Secured prominent features on CBS Detroit, FOX 2 Detroit, The Detroit News, and Eater, elevating BLVD’s profile across multiple platforms.
Community Engagement: The Spirit of Detroit Award highlighted BLVD’s commitment to the city, strengthening its reputation as a community-centered business.
Increased Traffic: Media coverage led to a noticeable uptick in foot traffic and customer engagement, with many visitors citing the features as their first introduction to BLVD.
Media Relationships: Fostered valuable connections with local journalists and media professionals, paving the way for ongoing exposure.
