Client: Sumptuous Spirits Lauren Daniels
Case Study:
Client: Sumptuous Spirits
Services Provided: Public Relations, Media Placement, Branding Strategy
Program: Pitch Me Your Brand
Background:
Sumptuous Spirits is a mobile bartending service known for creating exceptional cocktail experiences tailored to upscale events. While their services were top-notch, they needed a cohesive brand strategy to attract high-end clientele and stand out in a competitive market. They partnered with Culturit Public Relations & Design Co. to develop a polished brand identity, establish a new and improved digital presence, and gain media exposure to elevate their visibility.
Goals:
Develop a Cohesive Brand Identity: Create a strong visual identity and brand voice that resonated with their target audience.
Build a Professional Online Presence: Design a user-friendly website showcasing their services and unique offerings.
Secure Media Placements: Highlight their expertise and premium services through strategic media exposure.
Provide Strategic Consulting: Offer actionable insights to refine their business approach and increase bookings.
Results:
Media Placements: Secured a feature on CBS Detroit spotlighting Sumptuous Spirits as a premium mobile bartending service.
Increased Visibility: Media coverage led to a significant boost in brand recognition and inquiries from high-end clients.
Approach:
Brand Strategy Development:
Designed a custom brand guide outlining the logo, color palette, typography, and brand voice.
Created a visual identity that reflected elegance, professionalism, and creativity.
Website Design:
Developed a clean, mobile-responsive website with seamless navigation.
Highlighted their services, client testimonials, and high-quality event imagery.
Integrated an inquiry form to streamline client bookings and improve user experience.
Strategic Consulting:
Conducted business strategy sessions to identify growth opportunities.
Provided insights on event marketing, social media presence, and pricing strategies.
Media Outreach and Placement:
Developed a compelling brand narrative and press materials, including a custom press release.
Secured features on WDIV Local 4 (Live in the D), CBS Detroit, and lifestyle blogs, positioning Sumptuous Spirits as a go-to mobile bartending service for high-end events.
Results:
Enhanced Brand Identity: The new brand guide and website established a cohesive and professional image, making Sumptuous Spirits instantly recognizable.
Increased Visibility: Media placements boosted their credibility and attracted inquiries from upscale event planners and corporate clients.
Improved Bookings: Within six months, event bookings increased by 50%, with a noticeable shift toward high-end clientele.
Streamlined Operations: The website and consulting sessions improved operational efficiency, allowing the team to focus on delivering exceptional service.
